We built the taxi ratings site we wished existed
Independent. Human. Allergic to fake five-star spam. Here’s what we stand for — and how we keep it honest.
TaxiRater started with a simple frustration: when you search for a taxi or airport transfer, you’re met with a wall of suspiciously perfect five-star ratings, pay-to-win “top 10” lists, and review text that reads like it was churned out by a machine at 3am. None of it tells you what actually matters — is the firm licensed, will the price hold, and will the car turn up?
So we made something different: a directory where a real person checks each firm against a published 17-point method, writes the verdict in plain English, and shows their working. If we wouldn’t put our own family in the car, it doesn’t get a badge.
Our promise
Independence first
A firm can’t buy a higher rank. Listing and scoring are kept strictly separate.
Human, not machine
Every verdict is written by a person. We don’t publish AI-generated reviews or invented testimonials.
Licensed only
No firm appears without a verified operator licence and the right insurance.
Open about money
We explain exactly how we fund the site — see below. No hidden incentives.
How we make money (without selling our verdict)
Honest ratings still have to keep the lights on. We’re upfront that TaxiRater may earn through listing memberships (a firm pays to appear in the directory, never to change its score) and clearly-marked partnerships. What money never buys is a rank, a badge or a kinder verdict — those are earned against the same published criteria for everyone. If that ever changes, we’ll say so on this page.
Who’s behind it
TaxiRater is run by a small UK-based editorial team of travellers, ex-drivers and people who’ve booked one too many bad airport cars. [Add your real team, founder name, photo and a line of background here — genuine authorship is one of the strongest trust signals you can give readers and Google.]
Spotted something wrong?
Our ratings are only as good as the feedback that keeps them honest. If a firm’s score doesn’t match your experience — good or bad — tell us. We read everything and re-check firms when it matters.